Services
RealTime Communications offers a variety of PR , social media and marketing communications services for creating industry buzz and keeping it going. Principal Nancy Hill works with each client to create the right package for their budget and goals, and to deliver clear, compelling messages to multiple audiences.
Whether it’s generating press coverage, attaining validation of the technology and/or company strategy from industry analysts, or demonstrating the ROI benefits of world-class solutions through customer case studies, RealTime Communications helps create the buzz and keeps it going.
Public Relations
Strategic PR counsel / execution
- develop the strategy and oversee the execution of successful product and company launches, company re-positioning, pre-IPO activities and ongoing PR programs
- offer guidance and input on company and product messaging / positioning for multiple audiences
- custom-create PR program to meet a variety of budgets and communications goals, which can include elements of traditional PR, social media and other marketing communications
Media/Analyst relations
- maintain effective relationships with key journalists and analysts
- create new story ideas and identify relevant industry trends for client coverage
- track editorial calendar opportunities
- diligently pitch stories that result in media coverage
Product reviews
- pitch reviewers on new and existing products for review
- maintain close contact during testing process to attain positive outcome
Contributed articles
- identify timely topics and appropriate publications to pitch
- create and submit article abstracts to editors
- write article with executive by-line
Vertical markets
- identify conferences and publications focused on particular vertical industry segments (e.g. healthcare, education, financial services, hospitality, etc.)
- pitch stories and/or executive speaking engagements to highlight successful customer implementations
Executive speaking engagements
- identify relevant industry trade shows and conferences
- track speaker submission processes and timelines
- create and submit abstracts to secure key speaking engagements
Product and company awards
- identify and track relevant awards opportunities throughout the year
- gather necessary information and submit a winning nomination
Social Media
- appointing in-house team of contributors
- providing input on topics/news items/competitor activities to discuss on blog
- sending links to specific write-ups to bloggers covering the industry
Corporate blogs
- work with clients to create or improve effectiveness of corporate blog, by:
- raise visibility of blog by forwarding links to specific write-ups to other bloggers covering the industry
Podcasts
- work with clients to develop ongoing podcast series as a way to raise their visibility as an industry / technology thought leader
- identify and schedule podcast interview subjects
- promote individual podcasts to the press, while also getting placement in various podcast directories
- work with clients to create a company Twitter feed
- post newsworthy items / blog posts / links to podcasts on Twitter
- track relevant conversations on Twitter and provide counsel to client on how to participate
Marketing Communications
Customer success stories
- write compelling customer case studies that can be leveraged with the press and for other sales and marketing activities
Company newsletters
- work with clients to develop topics and timeline for ongoing newsletters
- write newsletter content and leverage for other PR activities
Editing / proof reading
- give client materials a fine-tooth review and correct any errors or type-o’s
- provide input on content and messages as required
Web site content
- develop content for web site
- assist with creation/management of online press room and other pages as needed